Rihanna’s fashion and beauty empire is changing form. The Fenty brand, a high-end designer collection launched with LVMH in 2019, is going on a hiatus per a statement sent to Women’s Wear Daily. “Rihanna and LVMH have jointly made the decision to put on hold the RTW [ready-to-wear] activity, based in Europe, pending better conditions,” reads LVMH’s statement. Going on a hiatus is never a good sign for a nascent company, and many in the industry have taken this to be a gentle way of putting that the business is shutting down for good.
Because of COVID-19, Reed could only use a single model to show off his demi-couture. “I really wanted to put the clothes on a man’s body, someone with male features, and really play up the feminine silhouettes to such an extreme to say that this message is here to stay,” Reed says of why he chose Momo Ndiayen. “These clothes are here to prove a point. This is not about selling you something on the rack. This is about hopefully trying to change the way that we think about things and see things. I’m not trying to be controversial. I’m just trying to do what feels like the right thing for me.”
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