But for everyone chasing a Fenty success story, fame and following alone won’t ensure sales. As the market becomes increasingly crowded, brands will have to rely on that notoriously slippery concept of authenticity to gain the trust and business of their target audience.
Today, beauty consumers have never been more educated about what they are putting on their face or more demanding about the quality. It’s why it matters that Pharrell Williams collaborated with his longtime dermatologist, Dr Elena Jones, for his skincare brand Humanrace. It’s why Halsey prefaced the announcement of her makeup brand About-Face in January by establishing her credibility. “Many of you know I’ve done my own makeup for a long time,” she wrote on Twitter. It’s also why actress Millie Bobby Brown drew criticism after posting a skincare tutorial in which she seemingly didn’t actually apply any of the products to her face. Brown issued an apology a few days later, writing, “I’m still learning the best way to share my routines as I get to know this space better—I’m not an expert.”
- https://sieuthiduansg.com/tin/myshirtone-greeting-card-because-murder-is-wrong-cat-shirt/
- https://twittertshirt.com/tin/myshirtone-if-it-involves-count-me-in-dog-wine-butterflies-flower-shirt/
- https://vinhomesduan.com/tin/myshirtone-im-a-dirty-girl-i-garden-shirt/
- https://informationtshirt.com/news/myshirtone-my-spirit-animal-is-a-grumpy-dragon-who-roasts-annoying-people-shirt/
- https://gongchashirt.com/news/myshirtone-never-underestimate-a-woman-who-loves-cardmaking-shirt/
Không có nhận xét nào:
Đăng nhận xét